University Logo System
The university logo is our visual signature. It represents the credibility, pride and reputation we’ve built together. Wherever it appears, the logo reflects the shared identity of the CSUF community. Using it correctly and consistently helps maintain a strong, unified brand that people can easily recognize and trust.
University Logos | Campus Unit Logos | Titan Athletics Logos
Why It Matters?
Consistent use of the official university logos builds familiarity and trust over time. When our audiences see the same approved logo used with care across materials, they recognize the quality, integrity and achievements it stands for. Using only the official logo helps protect the university’s identity and ensures that every message connects back to the same trusted source.
Logo Hierarchy
The university visual identity system is composed of three tier: the university marks, campus units, and the Titan Athletics identity.
To ensure quality and consistency, the university logo system is strictly managed by Strategic Communications and Titans Athletics. No other university logos may be created by any unit other than Strategic Communications.
University Logos
University Wordmark
The primary wordmark is a unique typographic signature of the university’s official common name. The mark should be used for most applications, excluding most formal settings.
University Monogram
The “CSUF” monogram is a recognizable shorthand for Cal State Fullerton and an integral part of the university’s name. It reinforces our identity and connects back to the full university mark. The monogram may be used in select applications such as signage, apparel, merchandise and other materials in compact space.
University Seal [Restricted Use]
The university seal is the most formal mark and is reserved strictly for a) presidential use; b) honorary recognitions such as diplomas, awards, citations; and c) campus facilities. It can only be obtained through special requests.
Campus Unit Logos Request unit logo
All CSUF divisions, colleges, departments, centers, institutes and programs are eligible for official logos. These logos highlight each unit’s connection to the broader university community. This connection reinforces the credibility, reputation and name recognition of every area within Cal State Fullerton.
Division and Colleges
Academic and Administrative Departments
Centers, Institutes and Programs
Titan Athletics
Primary:
Secondary:
Tertiary:
Titan Athletics Marks
Titan Athletics marks are bold and spirited expressions of Cal State Fullerton’s identity. They capture the energy, pride and tradition of our athletic programs. These marks are reserved primarily for athletics-related use and merchandising. They should not replace or be combined with the university’s official academic logos.
View Titan Athletics Visual Guide