Tuffy the Titan

Tuffy Logo

The Tuffy logo is the official mark of Tuffy and part of the Titan Athletics visual identity system. It represents the spirit and pride of Cal State Fullerton.

Use for: Titan Athletics and merchandise

Type: Official mark of Tuffy

Intended audiences: General public, campus members and alumni.

Proper Use: For audiences who may not be familiar with Cal State Fullerton, the Tuffy logo helps introduce the CSUF Titan spirit. The strong, confident elephant mark conveys pride and strength, reinforcing the reputation of the university and the Titan brand.

Note: Tuffy logo should be restricted to branding and not employed to convey messages or public service announcements.

Tuffy Illustration

Tuffy illustration is used within the university community to engage students, faculty, staff and alumni. This familiar and beloved character fosters Titan Pride, strengthens connections, and creates a sense of belonging and nostalgia among those affiliated with Cal State Fullerton.

Use for: Internal communications, campus announcements, event promotions, campus pride

Purpose and Guidelines

• Tuffy illustration adds personality, spirit and visual energy to university communications.
• It should never overshadow a department’s name or official logo.
• When incorporating Tuffy, use the illustration to support the message, not to serve as the identity of a department or program.
• Tuffy illustrations are for communication purposes only and should never be used as logos.
• The artwork can range from athletic and spirited expressions to warm, friendly depictions that reflect Titan Pride.

Type: Illustration for communication purpose. Never to be used as a logo. Tuffy illustration ranges from athletic's driven, game-face expression to a lovable and personable character.

Intended audiences: Students, faculty, staff, and alumni who recognize Tuffy as the university mascot and associate the illustration with campus events, messages and traditions.

Restrictions:

• Tuffy illustration cannot be used as a logo or a substitute for an official department logo.
• It should not appear in external communications, including materials for prospective students or the general public. External audiences may not recognize “Tuffy” or “Titan,” and their first impression of CSUF should highlight the university’s academic excellence and reputation rather than a playful mascot.
• Tuffy is most effective when used to express Titan Pride within the campus community, where the character is well-known and meaningful.

Appropriate Use of Tuffy Illustration:

• Campus announcements
• Internal campus events
• Holiday cheers and greetings
• Stickers and magnets
• Cardboard cutout
• Brochures and flyers: on the condition that the department’s official logo is also prominently displayed

Improper Use of Tuffy Illustration:

• Identity materials such as stationery, business cards, letterheads, name tags, lanyards, tablecloths and banners
• Swag, promotional items, apparel and gifts
• Honorary or formal recognitions such as graduation stoles, gonfalons, awards, diplomas, certificates, medallions, plaques or trophies
• External event branding or public-facing campaigns (units may create separate branding for external events but should avoid using Tuffy as the primary mark since it is not widely recognized outside the campus and its cartoon style may not reflect the university’s academic reputation)

A customized Tuffy illustration is available for campus members.
Request custom Tuffy illustration

Tuffy Mascot

The Tuffy mascot is the live representation of our beloved university mascot, bringing Titan Pride to life at events and celebrations. It plays a versatile role in engaging both internal and external audiences by creating energy, connection and school spirit. The mascot symbolizes the strength and warmth of the Titan community and helps visually represent the university in photos, videos and outreach activities.

Use for: Event appearances, school spirit activities and communication efforts that promote Titan spirit.

Intended audiences: External and internal audiences