University Wordmark and Monogram
Having a clear and consistent visual identity helps build greater recognition for and awareness of our university and our many colleges, divisions, and administrative/academic units.
The university's formal name is California State University, Fullerton; however our primary visual marks refer to our official short form, Cal State Fullerton and CSUF, to strengthen name recognition. This decision was guided by marketing and perception surveys which recognize the brand strength and equity of our shortened names.
University Wordmark
The two-tone university wordmark is the most commonly used element of the university's visual identity system. The mark is a customized version of Minion typeface and is a unique expression of our name. “Cal State” is a single expression referencing the CSU system, and "Fullerton" reflects our Orange County root and identity. This design provides a distinction from conventional classic serif typefaces.
Logo Specifications
Orientations and Color Variants
Our wordmark comes in two orientations: default (horizontal) and stacked. Use the orientation best suited for the space you’re working with.
Default
Stacked
Other Color Variations
Proper and Incorrect Use
Proper Use:
To ensure brand consistency, the university logotype should not be altered in anyway. It requires an adequate amount of spacing around it to maintain its integrity. The minimum protected area should be no less than 3/8 inch in print or 55 pixels square. Minimum spacing should be observed in all circumstances.
Incorrect Use:
Do not alter the logotype.
Altering the colors is not permitted.
Do not use backgrounds that provide insufficient contrast.
Do not use the logotype to create an unsanctioned mark.
Do not stretch, distort or alter the proportions.
Do not add images or any other new elements to the logotype.
Do not crop or obscure any part of the logotype.
Do not add text to logotype to form a phrase or statement.
Download Wordmark
Both orientations contain: EPS and PNG
- EPS: for commercial printing
- PMS: for most apparel and merchandise vendors
- PNG: for digital use and MS Office
Working With Approved Licensed Vendors
To ensure proper licensing usage, campus members must work with licensed vendors approved by the university. Using unapproved vendors could lead to denial of purchase during procurement process.
Click on the link below for list of approved licensed vendors for promotional materials, merchandise, and apparels.
CSUF Monogram
This mark is best suited for audiences who are familiar with the university and can be referred to in short-hand. It is also used as an anchor when referencing campus units such as extension logos. Lastly, the CSUF monogram is the preferred mark when space is limited or for complex applications such as embroidery.
Color Variants
Proper and Incorrect Use
Proper Use:
To ensure brand consistency, the CSUF monogram should not be altered in anyway. It requires an adequate amount of spacing around it to maintain its integrity. The minimum protected area should be no less than 3/8 inch in print or 55 pixels square. Minimum spacing should be observed in all circumstances.
Incorrect Use:
Do not alter the monogram.
Altering the colors is not permitted.
Unofficial logos are not permitted. Do not use the monogram to create an unsanctioned mark.
Do not stretch, distort or alter the proportions.
Do not add images or any other new elements to the monogram.
Do not include text next to monogram to form a phrase, statement, or added concept.
Download CSUF Monogram
Download contains EPS and PNG
- EPS: for commercial printing
- PMS: for most apparel and merchandise vendors
- PNG: for digital use and MS Office
Working With Approved Licensed Vendors
To ensure proper licensing usage, campus members must work with licensed vendors approved by the university. Using unapproved vendors could lead to denial of purchase during procurement process.
Click on the link below for list of approved vendors for promotional materials, merchandise, and apparels.