University Wordmark and Monogram
Having a clear and consistent visual identity helps build greater recognition and awareness of Cal State Fullerton and its many units.
Following these guidelines ensures the university’s logos are used with care and consistency, reflecting the reputation, quality and character that define who we are. When we all use the logo correctly, it strengthens our credibility and helps show that every part of the CSUF community is connected by the same Titan spirit.
University Wordmark
The university wordmark is the most commonly used element of the university's visual identity system. The design is a customized distinction from conventional classic serif typeface and is a unique expression of our name.
Logo Specifications
Orientations and Color Variants
Our wordmark comes in default (horizontal) and stacked. Choose the orientation that works best for your space.
Default
Stacked
Other Color Variations
Proper and Incorrect Use
Proper Use:
To ensure brand consistency, the university logotype should not be altered in anyway. It requires an adequate amount of spacing around it to maintain its integrity. The minimum protected area should be no less than 3/8 inch in print or 55 pixels square. Minimum spacing should be observed in all circumstances.
Incorrect Use:
Do not alter the logotype.
Altering the colors is not permitted.
Do not use backgrounds that provide insufficient contrast.
Do not use the logotype to create an unsanctioned mark.
Do not stretch, distort or alter the proportions.
Do not add images or any other new elements to the logotype.
Do not crop or obscure any part of the logotype.
Do not add text to logotype to form a phrase or statement.
Download Wordmark
Both orientations contain: EPS and PNG
- EPS: for commercial printing
- PMS: for most apparel and merchandise vendors
- PNG: for digital use and MS Office
Working With Approved Licensed Vendors
To ensure proper licensing usage, campus members must work with licensed vendors approved by the university. Using unapproved vendors could lead to denial of purchase during procurement process.
Click on the link below for list of approved licensed vendors for promotional materials, merchandise, and apparels.
CSUF Monogram
The CSUF monogram serves as another name for the university. It represents campus units in a clear and unified way while maintaining a strong connection to the overall Cal State Fullerton brand. The monogram is best used in situations where space is limited or the full logo would lose clarity, such as embroidery and small applications. When used consistently and appropriately, it helps strengthen recognition of the university across all audiences.
Color Variants
Proper and Incorrect Use
Proper Use:
To ensure brand consistency, the CSUF monogram should not be altered in anyway. It requires an adequate amount of spacing around it to maintain its integrity. The minimum protected area should be no less than 3/8 inch in print or 55 pixels square. Minimum spacing should be observed in all circumstances.
Incorrect Use:
Do not alter the monogram.
Altering the colors is not permitted.
Unofficial logos are not permitted. Do not use the monogram to create an unsanctioned mark.
Do not stretch, distort or alter the proportions.
Do not add images or any other new elements to the monogram.
Do not include text next to monogram to form a phrase, statement, or added concept.
Download CSUF Monogram
Download contains EPS and PNG
- EPS: for commercial printing
- PMS: for most apparel and merchandise vendors
- PNG: for digital use and MS Office
Working With Approved Licensed Vendors
To ensure proper licensing usage, campus members must work with licensed vendors approved by the university. Using unapproved vendors could lead to denial of purchase during procurement process.
Click on the link below for list of approved vendors for promotional materials, merchandise, and apparels.