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The CSUF Brand

TITAN: One who stands out for greatness of achievements.

We achieve greatness when we provide opportunities for all. We believe our students deserve access to first-rate education and the future it promises – without the burden of debt. Through meaningful research, compassionate support and experiential learning opportunities that equip students for their future, we empower students to achieve their greatness.

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Building Blocks

Our brand pyramid is a strategic framework to guide all of our marketing and communication efforts. It unifies brand elements, serves as a reference to ensure consistent messaging, solidifies our audiences’ understanding of our identity and begins the process of synchronizing messaging.

brand pyramid

 


Elements of the Brand Pyramid

Purpose

Empowering lives to achieve greatness

Reasons to Believe

Compassion and support
Forward-thinking
Access to education leading to economic mobility
Open doors

Pillars

Empowerment
Opportunity
Resilience

Personalities

Bold
Compassionate
Relentless

Value

Empower yourself. Empower others.

 


Purpose

Empowering lives to achieve greatness

 
Our brand purpose embodies the true definition of a Titan – one who stands for greatness of achievement.

We believe in the potential of all students who trust us to help them meet their full potential. Regardless of their identity, background and means, we believe every student deserves equitable opportunities to go beyond their expectations and perceptions. Through preparation, support and guidance, we empower students to achieve their own greatness.

 

students with professorstudents celebrating

 


Reasons to Believe

Compassion and support

Since we believe in the potential of every student, we provide each person with the support and guidance they need every step of the way, connecting through community and resources resulting in – change to for an experiential education.

Forward-thinking

We recognize the digital/information revolution is transforming society with new ideas, technologies, paradigms and needs. We strive for agility and versatility. We are future-oriented in our thinking by providing academic opportunities, research and experiential learning which put our students at – change to in a position to be impactful and become global leaders.

Access to education leading to economic mobility

We believe in the core promise of higher education - to empower all lives - regardless of backgrounds and means. This is achievable by providing opportunities which prepare students for their future career and academic pursuits without the soul-crushing burden of debt.

Open doors

Open minds start by opening doors for all. Access, affordability and opportunities for students shape our purpose.

graduating student and family member


Pillars

Empowerment

More than a place for learning, we recognize the true value of higher education – to empower individuals so they can make an impact for the good.

Opportunity

Shaping minds and enriching lives cannot happen without opportunities for all. We believe in providing equitable opportunities through experiential learning that opens door for all to achieve upward social and economic mobility. We believe in the importance of community and identity. Students will find communities of shared interest, identity and backgrounds; their own support structure; and their own voice.

Resilience

We provide an environment for every student to discover and nurture their inner strength. Our purpose is to provide them access to our rigorous academic programs which prepares and strengthens them to succeed after graduation.

 

engineering studenttwo students conversing

 


Personalities

Bold

We believe education is a powerful force to lift individuals and society. Through one-on-one connections with faculty, students are immersed in high-impact practices, meaningful research and support services to help them succeed. We embolden students with the knowledge, skills, courage and confidence to succeed.

Compassionate

Diverse ideas, perspectives and backgrounds enrich all minds. We believe in fostering an inclusive, welcoming environment for each student to take root and thrive. At Cal State Fullerton, all are welcomed for who they are and what they bring.

Relentless

We don’t give up on our students. We recognize the challenges and obstacles many face in securing and completing a college education. We are compassionate and committed to each student's success.

 

student singerstudent speaking

 


Value

Empower yourself. Empower others.

Empower yourself.
We value and celebrate individuality and diversity. We provide a supportive, nurturing environment where each student is empowered to find their inner strength and to reach their fullest potential.

Empower others.
We believe in a compassionate campus community where everyone empowers each other to succeed.

 

student with professorengineering students