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Cal State FullertonCSUF
CSUF Brand Central Menu

Logos

 

The Cal State Fullerton logo represents the university at the highest level and is essential to our brand identity. It is the most important component of our multitiered visual identity system.

Authorized internal campus users may download and use the various university marks to meet official business, educational, and programmatic needs of the institution within the guidelines outlined below. 

Colleges, divisions, departments, programs, and initiatives may not create and use their own visual identity solutions.

External organizations seeking information on the licensing of university marks for commercial purposes should contact the institutionally-affiliated Auxiliary Services Corporation, which manages trademarked CSUF images on behalf of and under agreement with the university.

 


CSUF logo stacked

University Logo

The logo is the default mark for the majority of applications, from digital media to printed publications to advertising.

A "stacked" and "horizontal" version of the logo is available. In the stacked version, the tree image sits above the typography of the university name. In the horizontal version, the tree image sits to the left of the typography.

View guidelines on proper use of the university logo

Download logo

 

CSUF emblem

 

Emblem

The CSUF emblem may be used in informal applications when it is contextually clear that "CSUF" refers to California State University, Fullerton.

Download CSUF Emblem

 

CSUF wordmark

CSUF Wordmark

The wordmark may be used when it is impractical or impossible to use the university logo or emblem (such as embroidery or when the allocated space for a CSUF mark is too small) and when it is contextually clear that "CSUF" refers to California State University, Fullerton. Standard extension treatments using the wordmark are available, subject to the same criteria as logo extensions noted below.

Due to some flexibilty gained with only the university acronym appearing in the wordmark, an additional extension treatment that incorporates both a college or division name, as well as a departmental or program name also may be available. Depending on the length of the college/division and departmental/program names involved, as well as the size and materials of the final application, some enhanced extension treatments may not be possible. The feasibility of a proposed enhanced extension treatments is determined by Strategic Communications and Brand Management.

Colleges, divisions, departments, programs, and initiatives may not create and use their own visual identity solutions. To request assistance, please contact Strategic Communications and Brand Management .

Download CSUF Wordmark

 

Alumni Association extension logo

 

Extension Logos

Logo extension treatments are available for:

  • Colleges and schools
  • Divisions
  • Branch campuses or satellites
  • Auxiliaries
  • Centers, departments, units, or special programs that have significant external visibility and deal with a large number of off-campus stakeholders, and/or are cross-divisional or multidisciplinary in nature

Colleges, divisions, departments, programs, and initiatives are not authorized to create and use its own visual identity solutions. To request a logo extension, please contact Strategic Communications.

 

CSUF seal

 

Seal

The seal is the most formal tier of the university's visual identity system. The seal is traditionally reserved for use by the university president and for use on diplomas, certificates, resolutions, formal recognition items, and major campus monuments.

Request CSUF Seal

 

CSUF Athletics Marks

 

Athletics Marks

Additional elements of the visual identity system relate to the university’s intercollegiate athletics program, including the “F” icon and the “Titans” wordmark. These marks are generally reserved for use in athletics-related applications. Use of these marks must be with the express permission of Titan Athletics.