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Stories Posted to

As part of its portfolio of responsibilities, Strategic Communications and Brand Management’s Editorial Development unit sustains a strong brand journalism program to deepen understanding of and appreciation for the meaning of Cal State Fullerton in the community and region by external stakeholders. Stories written for and posted to the university’s news site are the result of an ongoing departmental planning process that, in particular, seeks to connect stories emerging from the university to the adopted brand themes. The news site also plays a role in enhancing internal communications. Information about major events and campus projects, senior leadership appointments, and in-memoriam briefs are also posted to the news site. Additional announcements are sometimes included in the weekday “CSUF News Update” emails sent to employees.