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Our Personality

Our institutional personality is how we look, sound, and behave in our communications, events, service delivery, and all other touchpoints across the university.


We express conviction about and pride in who we are, what we stand for, and our unique meaning in the higher-education landscape.


Our expression evokes deeper understanding of and an emotional appreciation for the meaning of our university and its educational mission.


In our expression, we mirror and lift up our diverse community and its dynamic spirit.