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Use of CSUF Name and Marks by Outside Organizations

 

Nonprofit organizations and public agencies collaborating with the university may use the university's name, marks, and/or images either per the terms of a written agreement or upon request through written permission. Requests may be sent to CSUF's Strategic Communications and Brand Management's office, which will coordinate review. Once permission is granted, use of university marks must comply with established guidelines.

Entities interested in using the university name or an institutional mark on commercial products may explore licensing opportunities with the institutionally-affiliated Auxiliary Services Corporation, which manages trademarked CSUF images on behalf of and under agreement with the university. ASC will not enter into a licensing agreement that implies that any product, service, or organization is endorsed, favored or supported by the university. If a licensing agreement is reached with ASC, use of university marks must comply with established guidelines.

Entities interested in featuring the university name or a university mark in a news release or case study, or in using an image from the university, may seek written permission. If the request includes use of a mark or image, a written agreement to be initially drafted by the requestor should specify what mark or image will be used, in what medium, for how long and for what purpose. Requests may be sent to the CSUF’s Strategic Communications office, which will coordinate review and potentially return an amended use agreement for signature. The university will not authorize use of its name, marks, or images in a way that implies that any product, service, or organization is endorsed, favored or supported by the university. It is likely that review of a publication proof or test web page will be required prior to final authorization being given. Once permission is granted, use of university marks must comply with established guidelines.