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Titans Reach Higher mark

Download Titans Reach Higher Mark

Our official, singular tagline for the university is an important core creative expression of the institution.

The tagline leverages the power and meaning of the term “Titans” and is reflective of the growing institutional ethos that we can and do go further – we reach higher. It also speaks to the widely held perception that we are a standout institution among the CSUs, and it is relevant to and supportive of the vision and goals of the strategic plan.

Alternative taglines developed by divisions, colleges, or programs of the university are not authorized. Further, the Titans Reach Higher tagline cannot be amended in any way. It cannot be shortened, nor may words be added.

When the Titans Reach Higher wordmark is used, it should be given appropriate space without competing typography, background design or photography, or other graphic elements that compete visually and dilute its strength and effectiveness.

Examples of Incorrect Use

  • Titans Always Reach Higher
  • It Starts with Titans Reaching Higher
  • Go Titans! And Reach Even Higher
  • Titans Reaching Higher
  • Reach Higher
  • Once A Titan, Always A Titan  (this is a common, informal refrain in our CSUF culture, but it is not a tagline)