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Strategic Communications and Brand Management

 

What We Do

The university's Strategic Communications and Brand Management office plays an integral role in helping to shape and strengthen the institution's brand and reputation as one of the nation's leading universities.

Our department provides expertise in branding; marketing communications, content strategy; media/public relations; web, online and digital; social media; writing, editing, design and photography. We are charged with advancing seven fundamental areas of work:

  • Brand management
  • Emergency communications
  • Market research
  • Reputation and issue management
  • Stakeholder engagement
  • Strategy development

The department collaborates with university colleagues, to develop solutions for diverse audiences, including our campus and local communities, prospective and current students, parents, alumni, business partners, donors and media.


Why

These efforts ultimately support:

  • Academic and co-curricular program promotion
  • Advocacy and volunteerism
  • Campus safety
  • Degree equity (to support alumni employment and graduate education)
  • Employee morale, knowledge, and productivity
  • Enrollment development
  • Philanthropy
  • Student retention and persistence

How

Communications work in support of these objectives tend to fall with within four main types of media:

  • Earned media (stories in the news media)
  • Owned media (CSUF’s own publications and websites)
  • Paid media (paid advertisements and sponsorships)
  • Social media

Where

The actual communications platforms within these four types of media include:

  • Apps
  • Broadcast
  • Email
  • Print
  • Social
  • Websites

Who

These communication platforms are managed by six workgroups in Strategic Communications:

  • Brand strategy and project management
  • Editorial development
  • Graphic design, photography and videography
  • News media services
  • Online and social media engagement
  • Web/app development and email communications