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CSUF Brand

What Is a Brand?

Effective brand communication inspires awareness, respect and leaves a lasting impression. As a member of the Cal State Fullerton community, you have a role in building the perception and reality of our brand. It transcends all that we do–from informal transactions to intentional communications–every action we take influences the brand.

This brand website is designed as a resource to provide you support with your efforts as a CSUF brand ambassador.

The CSUF Brand

Venn diagram showing Values, Promise and Personality.

At Cal State Fullerton, we see our brand as the fusion of our university's values, our "deliverables" and our institutional personality.

It is at the intersection of these three areas our stakeholders are best enabled to understand our brand promise and assess our relevancy, consistency, credibility, and authenticity. Over time, our stakeholders ultimately determine our investment-worthiness based on whether or not they trust the CSUF brand.

The brand guidance presented here is research-derived and evidence-based, and offers an exciting and compelling framework for best engaging our diverse audiences.